David Y. Ige

HONOLULU – The Hawaii Tourism Authority and its Global Marketing Team will present a briefing of its tourism marketing programs for 2018 at the Spring Marketing Update on Wednesday, March 7, at the Hawaii Convention Center. The event features a lineup of informative presentations, networking lunch and Hawaiian culture sessions.

Leslie Dance, HTA vice president of marketing and product development, commented, “We encourage everyone to come see the innovative programs that our Global Marketing Team is implementing in 10 key markets worldwide to elevate the State’s brand and support tourism for the Hawaiian Islands. This is a good opportunity to network with our team and partner on programs to support business development.”

Interested attendees can participate in the Spring Marketing Update by registering online at www.hawaiitourismauthority.org/about-hta/hta-events/. The deadline to RSVP is March 2. Seating is limited. Validated parking is free.

Following the Spring Marketing Update, HTA is presenting a networking lunch and two Hawaiian culture workshops for the nominal fee of $10. The deadline to RSVP for the lunch and workshops is February 28. The workshops will address the usage of the Hawaiian language and chiefly Hawaiian leadership skills in the workplace and at home (see description below).

Spring Marketing Update Schedule
Liliuokalani Theater, Room 310

8:00-8:30 a.m. – Registration

8:30-8:50 a.m. – Welcome

8:50-9:10 a.m. – Hawaii Tourism United States

9:10-9:25 a.m. – Hawaii Tourism Canada

9:25-9:40 a.m. – Hawaii Tourism Oceania

9:40-9:55 a.m. – Hawaii Tourism Europe

9:55-10:10 a.m. – Hawaii Tourism Global MCI and Hawaii Convention Center

10:10-10:20 a.m. – Q&A

10:20-10:30 a.m. – Break

10:30-10:40 a.m. – Hawaii Tourism Southeast Asia

10:40-10:50 a.m. – Hawaii Tourism Taiwan

10:50-11:10 a.m. – Hawaii Tourism China and Hawaii Tourism Hong Kong

11:10-11:25 a.m. – Hawaii Tourism Korea

11:25-11:40 a.m. – Hawaii Tourism Japan

11:40-11:50 a.m. – Q&A

11:50 a.m.-12:00 p.m. – Closing

12:15-3:00 p.m. – Networking Lunch (Room 306 A/B) and Kipa Aloha Hawaiian Culture Workshop (Liliuokalani Theater, Room 310)
*The cost to attend the lunch and workshop is $10. RSVP by February 28.

Olelo Hawaii: Just the Basics
Trainer: Hiilani Shibata

Description: The Hawaiian Language or Olelo Hawaii is one of two official languages of Hawaii. Learn basic pronunciation through “Hakalama” exercises and a few vocabulary words for everyday use in the workplace and at home.

Opu Alii: Chiefly Hawaiian Leadership and Hawaiian Values
Trainer: Kainoa Horcajo, Native Hawaiian Hospitality Association

Description: The Chiefly Leadership curriculum emphasizes development of personal potential through the appreciation and practice of traditional Hawaiian leadership principles that are still relevant today. Learn the basic concepts and components of chiefly leadership in old Hawaii, lessons that can be applied to leadership in contemporary work culture in Hawaii’s hospitality industry.

About the Hawaii Tourism Authority
The Hawaii Tourism Authority is responsible for strategically managing the State of Hawaii’s marketing initiatives to support tourism. HTA’s goal is to optimize tourism’s benefits for Hawaii, while being attentive to the interests of travelers, the community and visitor industry. Established in 1998 to support Hawaii’s leading industry and largest employer, HTA continually strives to help ensure the sustainability of tourism’s success.

For more information about HTA, please visit www.hawaiitourismauthority.org. Follow updates about HTA on Facebook, Twitter (@HawaiiHTA) and its YouTube Channel.

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Media Contacts:
Charlene Chan
Director of Communications
Hawaii Tourism Authority
808-973-2272 (o)
808-781-7733 (m)
[email protected]

Patrick Dugan
Senior Vice President
Anthology Marketing Group
808-539-3411 (o)
808-741-2712 (m)
[email protected]