Hawaii Tourism Authority Releases Hawaii Hotel Performance Report for October 2018
Posted on Nov 20, 2018 in Latest Department NewsHONOLULU – Hawaii hotels statewide reported no growth in revenue per available room (RevPAR), modest growth in average daily rate (ADR) and decreased occupancy in October 2018.
According to the Hawaii Hotel Performance Report released today by the Hawaii Tourism Authority (HTA), RevPAR was flat at $190 (+0.3%), ADR rose to $249 (+3.5%), and occupancy declined to 76.4 percent (-2.5 percentage points) for the month compared to a year ago (Figure 1).
HTA’s Tourism Research Division issued the report’s findings utilizing data compiled by STR, Inc., which conducts the largest and most comprehensive survey of hotel properties in the Hawaiian Islands.
Jennifer Chun, HTA tourism research director, commented, “RevPAR was flat statewide in October and, for the first time this year, declined for the Midscale and Economy Class category of hotels. Maui County hotels, as well, reported a decrease in RevPAR for the first time in 2018. Hotels on the island of Hawaii continued to feel the lingering effect of Kilauea volcano’s eruption.
“Kauai hotels maintained their pattern this year of recording strong monthly increases in both RevPAR and ADR in October. On Oahu, the American Dental Association’s Annual Meeting helped to grow RevPAR for the island’s hotel industry.”
October’s performance for hotels statewide was a combination of the RevPAR growth reported for Luxury Class, Upscale Class and Upper Midscale Class hotels offsetting the declines of Upper Upscale Class and Midscale & Economy Class hotels. Only Upscale Class hotels reported increases in both occupancy (72.7%, +1.1 percentage points) and ADR ($197, +7.3%) in October.
Among the four counties, Kauai hotels led the state in growth of RevPAR (+7.7% to $194) in October, which was boosted by an increase in ADR (+11.5% to $264) to offset decreased occupancy (73.6%, -2.6 percentage points).
Oahu hotel properties earned a small increase in RevPAR ($185, +1.4%) in October, as growth in ADR ($228, +2.4%) offset slightly lower occupancy (81.4%, -0.8 percentage points).
Maui County hotels led the state overall in RevPAR at $217 in October, however, this represented a decline of 1.8 percent compared to a year ago. An increase in ADR to $307 (+3.8%) was not enough to offset lower occupancy of 70.9% (-4.0 percentage points).
Hotels on the island of Hawaii continued to report a loss in RevPAR ($156, -7.2%) in October. The growth in ADR ($236, +3.3%) was offset by decreased occupancy (66.1%, -7.4 percentage points).
Among Hawaii’s resort regions, Wailea on Maui led the state in RevPAR ($383, +9.3%), ADR ($455, +1.5%), and occupancy (84.2%, +6.0 percentage points) in October. Also on Maui, hotels in the Lahaina-Kaanapali-Kapalua resort area reported a decline in RevPAR ($185, -4.5%), driven by lower occupancy of (69.6%, -7.2 percentage points).
Waikiki hotels saw RevPAR increase slightly during October ($184, +0.5%), with modest increases in ADR ($225, +2.7%) offsetting a small decrease in occupancy (81.7%, -1.8 percentage points).
The Kohala Coast region reported a decrease in RevPAR ($200, -6.5%), with higher ADR ($315, +2.4%) unable to offset declining occupancy (63.6%, -6.0 percentage points).
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Tables of hotel performance statistics, including data presented in the news release are available for viewing online at: https://www.hawaiitourismauthority.org/research/infrastructure-research/
About the Hawaii Hotel Performance Report
The Hawaii Hotel Performance Report is produced using hotel survey data compiled by STR, Inc., the largest survey of its kind in Hawaii. The survey generally excludes properties with under 20 lodging units, such as small bed and breakfasts, youth hostels, single-family vacation rentals, cottages, individually rented vacation condominiums and sold timeshare units no longer available for hotel use. The data has been weighted both geographically and by class of property to compensate for any over and/or under representation of hotel survey participants by location and type. For October 2018, the survey included 161 properties representing 47,737 rooms, or 89.8 percent of all lodging properties with 20 rooms or more in the Hawaiian Islands, including full service, limited service, and condominium hotels.
About the Hawaii Tourism Authority
The Hawaii Tourism Authority is responsible for strategically managing the State of Hawaii’s marketing initiatives to support tourism. HTA’s goal is to optimize tourism’s benefits for Hawaii, while being attentive to the interests of travelers, the community and visitor industry. Established in 1998 to support Hawaii’s leading industry and largest employer, HTA continually strives to help ensure the sustainability of tourism’s success.
For more information about HTA, please visit www.hawaiitourismauthority.org. Follow updates about HTA on Facebook, Twitter (@HawaiiHTA) and its YouTube Channel.
Media Contacts:
Charlene Chan
Director of Communications
Hawaii Tourism Authority
808-973-2272 (o)
808-781-7733 (m)
Jennifer Chun
Director of Tourism Research
Hawaii Tourism Authority
(808) 973-9446 (o)
Patrick Dugan
Anthology Marketing Group
(808) 539-3411 (o)
(808) 741-2712 (m)
Erin Khan
Anthology Marketing Group
(808) 539-3428 (o)
(808) 349-3746 (m)