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HTA Publishes the 2018 Annual Visitor Research Report

Posted on Nov 1, 2019 in Latest Department News

HONOLULU – The Hawaii Tourism Authority (HTA), the state’s tourism agency, announced today it has published the 2018 Annual Visitor Research report.

It provides the final statistics on Hawaii’s visitor industry in 2018 and a comprehensive comparison with 2017 visitor data. Included in this report are characteristics and expenditures data from visitors who came to Hawaii by air or by cruise ships.

Visitor statistics are categorized by Hawaii’s Major Market Areas (MMA), by select countries, purpose of trip, accommodation type, first-time or repeat visitor status and by island. Statistics about visitor room inventory, hotel occupancy, room rates and air seat capacity are also included.

In addition, the 2017 visitor data was revised with updated immigration statistics and updated air fare statistics.

The report is available on HTA’s website:

About the Hawaii Tourism Authority

The Hawaii Tourism Authority is the State of Hawaii agency responsible for strategically managing its support of the tourism industry. Established in 1998 to support Hawaii’s leading industry and largest employer, HTA continually strives to help ensure tourism’s sustainability and the benefits it brings to residents and communities statewide.

For more information about HTA, please visit Follow updates about HTA on Facebook, Instagram, Twitter (@HawaiiHTA) and its YouTube Channel.

For more information, contact:

Marisa Yamane

Director of Communications & Public Relations

Hawaii Tourism Authority

[email protected]


Erin Khan

Vice President – Travel and Tourism

Anthology Marketing Group

[email protected]