Los Angeles Rams and Hawaii Tourism Authority Team Up to Promote the Hawaiian Islands
Posted on Nov 13, 2018 in Latest Department News2019 Rams Preseason Game to be Played in Hawaii
For More Information Visit TheRams.com/Hawaii
HONOLULU – The Los Angeles Rams and the Hawaii Tourism Authority (HTA) are kicking off a partnership to promote tourism to the Hawaiian Islands, it was announced today.
As part of the agreement, the Rams will play a 2019 preseason game at Aloha Stadium in Hawaii. Game details including date, time and opponent will be announced later. Fans may sign up for more information at therams.com/Hawaii.
HTA will work with the Rams to activate year-round across Los Angeles. The partnership kicked off earlier today with The Hawaiian Islands serving as the presenting sponsor of the Rams-Seahawks game at the LA Memorial Coliseum. HTA will have signage featured on Rams gamedays near the iconic torch and will air spots during the Rams gameday broadcasts on ESPNLA 710 AM. HTA also will be featured on Rams digital and social platforms, including a contest that will launch later this year for fans to win a trip to Hawaii to see the Rams play.
“The Los Angeles Rams are a top-tier team and impressive organization, and we appreciate all they are doing to share the beauty, charm and allure of the Hawaiian Islands with their fans,” said Rick Fried, board chair of the Hawaii Tourism Authority. “The Rams preseason game next year at Aloha Stadium will be the highlight sports event of the summer in Hawaii, and give Rams fans everywhere a wonderful opportunity to see their favorite team play in paradise.”
“We are pleased to join with the Hawaii Tourism Authority to develop opportunities for Rams fans to express their support both in Los Angeles and in Hawaii all year round,” said Los Angeles Rams EVP, Business Operations Jamie Reigle. “We look forward to bringing NFL football back to Hawaii and hosting the first preseason game there in more than four decades. The game will be the centerpiece of a partnership aimed at strengthening the ties between the two regions and showcasing Hawaii’s virtues as a premier tourist destination.”
This partnership builds on the Rams initial efforts to connect with fans in Hawaii through the broadcast of 2018 Rams preseason games across the Hawaiian Islands.
###
About the Hawaii Tourism Authority
The Hawaii Tourism Authority is responsible for strategically managing the State of Hawaii’s marketing initiatives to support tourism. HTA’s goal is to optimize tourism’s benefits for Hawaii, while being attentive to the interests of travelers, the community and visitor industry. Established in 1998 to support Hawaii’s leading industry and largest employer, HTA continually strives to help ensure the sustainability of tourism’s success.
For more information about HTA, please visit www.hawaiitourismauthority.org. Follow updates about HTA on Facebook, Instagram, Twitter (@HawaiiHTA) and its YouTube Channel.
Media Assets:
Click on the following links to download video footage and images taken on November 11, 2018. The Hawaiian Islands served as the presenting sponsor of the November 11 Rams-Seahawks game at the LA Memorial Coliseum.
B-roll footage: https://bit.ly/2zIHOmt
Videos courtesy of Hawaii Tourism Authority
Images: https://bit.ly/2PlaMDq
Images courtesy of Hawaii Tourism Authority
Media Contacts:
Charlene Chan
Director of Communications
Hawaii Tourism Authority
808-973-2272 (o)
808-781-7733 (m)
Patrick Dugan
Anthology Marketing Group
(808) 539-3411 (o)
(808) 741-2712 (m)